Nomsa Chabeli Biography
Nomsa Chabeli is a South African business executive with over 20 years of experience in marketing, communications, and sales. She is currently the Group Chief Executive Officer (CEO) of the South African Broadcasting Corporation (SABC), the country’s public broadcaster.
Chabeli has a proven track record of success in leading and transforming businesses. She has held senior leadership positions at MTN, MultiChoice, SAB, Brand South Africa, GCIS, and Edcon. In these roles, she has been responsible for developing and executing strategic marketing plans, increasing brand awareness, and driving revenue growth.
As CEO of the SABC, Chabeli is tasked with leading the organization through a period of significant change and innovation. She is committed to transforming the SABC into a modern, digital, and financially sustainable public broadcaster.
Early Life and Career
Nomsa Chabeli was born in Johannesburg, South Africa, and raised in a family of entrepreneurs. She developed an early interest in marketing and communications, and she studied business at the University of the Witwatersrand. After graduating, she began her career at MTN, where she quickly rose through the ranks.
In 2002, Chabeli joined MultiChoice, a leading African media company. She played a key role in the development and launch of DStv, the continent’s largest pay-TV platform. Chabeli’s success at MultiChoice led to her appointment as the marketing director of SAB, one of South Africa’s largest brewing companies.
In 2009, Chabeli returned to the public sector, joining Brand South Africa, the country’s national marketing agency. She was responsible for rebranding the agency and developing a new marketing strategy for South Africa. Chabeli’s work at Brand South Africa earned her a reputation as a visionary leader and a skilled marketer.
In 2012, Chabeli was appointed the CEO of Edcon, a retail group with over 3,000 stores across Africa. She led the company through a period of significant change, restructuring its marketing team and implementing a new customer-centric approach. Chabeli’s efforts resulted in a 20% increase in sales for Edcon.
In 2018, Chabeli was appointed the Group Chief Executive Officer (CEO) of the South African Broadcasting Corporation (SABC), the country’s public broadcaster. She took on the challenge of leading the SABC through a period of transformation and innovation. Chabeli is committed to transforming the SABC into a modern, digital, and financially sustainable public broadcaster.
Under Chabeli’s leadership, the SABC has made significant progress in its transformation journey. The broadcaster has launched new digital platforms, introduced new programming, and streamlined its operations. Chabeli has also focused on strengthening the SABC’s relationship with its audience.
In 2020, Chabeli was named one of the most influential women in South Africa by Forbes Africa. She was also recognized as one of the top 100 marketing leaders in Africa by the World Marketing Congress.
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Nomsa Chabeli Achievements and Awards
Nomsa Chabeli’s accomplishments and achievements are numerous, spanning her career in marketing, communications and public service. Here are some of her most notable:
- Drive MTN to become the most valuable brand in South Africa
- Spearheaded the marketing of SuperSport and DStv, two of the largest pay-TV platforms in Africa
- Led the development and launch of SAB’s social responsibility program, “Alive with Nolly”
- Managed the rebranding of Brand South Africa, the country’s national marketing agency
- Restructured Edcon’s marketing team, resulting in a 20% increase in sales
- Named one of the most influential women in South Africa by Forbes Africa
- Recognized as one of the top 100 marketing leaders in Africa by the World Marketing Congress
Chabeli’s work has been recognized internationally, and she has been featured in publications such as Business Day, The Star, and The Guardian.
Here are some of the awards and recognitions that Nomsa Chabeli has received:
- 2020: One of the most influential women in South Africa by Forbes Africa
- 2020: Top 100 marketing leaders in Africa by the World Marketing Congress
- 2017: Top 50 Marketing Leaders Africa by The Drum
- 2016: Marketing Woman of the Year by Business Women’s Association of South Africa (BWASA)
- 2015: Top 100 Most Influential Businesswomen in Africa by Ventures Africa
Personal Life
Nomsa Chabeli is wedded to Thabo Chabeli, known for his roles as a business executive and entrepreneur. Together, they have a son and a daughter, and they reside in Johannesburg, South Africa. Nomsa finds pleasure in activities like traveling, reading, yoga, and meditation. Beyond her personal pursuits, she actively engages in philanthropy and mentoring, lending support to numerous causes and organizations, including the Nelson Mandela Foundation, the Oprah Winfrey Leadership Academy for Girls, and the African Leadership Academy.
Net worth
Nomsa Chabeli’s net worth is estimated to be around $500,000 – $1 million.
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